About Us
Ever lost something without your details and wondered how on earth you’d ever be able to get it back?
Us too.
From personal experience – and so many stories from family and friends – we know how frustrating this is (such as leaving a new iPad on a plane – not having set up Find My – and being confronted with a whole pile of iPads at Marseille airport lost property; none of them identifiable as the right one).
Equally frustrating has been finding someone’s lost item and having no clue who to return it to: car keys found in the middle of the NEC car park in Birmingham … a wallet lying on the road …
Yes, things can be handed in to a lost property department. Yet the chances of them getting back to their rightful owner are slim. In 2024-25, only 14.3% of items found on London Underground were reunited with the owners.*
We felt there had to be an easier way to make lost items returnable: iFoundIt.
iFoundIt is a family-run business that now means everyone – owners and finders – can do the right thing.
*Source: https://content.tfl.gov.uk/lost-property-office-transparency-data-fy2023-24-25.pdf
#DoTheRightThing
Every day, thousands of items are lost in public places across the UK.
Why Us?
Peace of mind for the things you own
iFoundIt is an innovative UK-based lost-and-found platform that makes returning lost items simple, rewarding and sustainable. It combines iFoundIt NFC Tags and a smart digital system with positive human intent based on doing the right thing.
Finders can instantly report found items without needing an app, and owners can be easily reunited with their belongings.

Effortless recovery
Quick and Easy Returns
Losing something can be stressful, but getting it back shouldn’t be. Our returns process is efficient, secure and hassle-free.

Rewarding returns
Incentivising Kindness with Real Rewards
Good deeds by Finders deserve recognition. We make doing the right thing effortless and worthwhile for these Everyday Heroes, which also strengthens trust and kindness in the community.

Secure solutions
Privacy Protection, Guaranteed
Your privacy is our priority. iFoundIt uses secure NFC technology to connect you securely with Finders and ensure no personal data is shared until you choose to
(such as your contact details so that the lost item can be safely returned).
Every return means less waste
Every lost item returned is one less item replaced, one less resource wasted, and one less shipment made.
Finding and returning lost property to its rightful owner isn’t just about doing the right thing but also about protecting the planet in reducing carbon impact.
Every lost item returned is one less item replaced, one less resource wasted and one less new shipment made.
Last year, millions of lost items contributed to over 526,950 tonnes of CO₂ emissions. This is equivalent to:

LIMITED OFFER
Join iFoundIt today at no cost.
Create your account and get ready to protect the things that matter.
Protecting items requires an iFoundIt tag. Each tag protects one item you'd hate to lose.
(Limited-time offer for new users only. Subject to T&Cs).
No payment details are required to create an account.


